Released on = February 3, 2006, 11:43 am

Press Release Author = E-Smart Choice

Industry = Small Business

Press Release Summary = Enrichment Marketing(tm) offers both social and commercial
marketers alike a scientific \"tool box\" for addressing the ever-changing marketing
audiences. Enrichment Marketing(tm) brings together the research and insights from a
broad range of scientific disciplines

Press Release Body = Although sometimes we fail to acknowledge it, our ability to
adapt to fast and often furious changes in our environment is limited by our
biological and psychological make-up. Unlike the blistering speed of innovation and
technology, the architecture of the human brain takes thousands of years to make
significant development alterations.

According to Robert Reiher, PhD., founder of E-Smart Choice, a marketing consulting
firm and the Enrichment Marketing Method(tm), \"This fundamental mismatch between
social change and brain adaptation places us in a precarious position. Technology
will continue to advance faster and our human ability to modify our biological
foundations. For this reason, we are now witnessing higher and higher levels of
stress along with the necessity to compensate for the accelerating pace of social
change.\"

Enrichment Marketing offers both social and commercial marketers alike a scientific
\"tool box\" for addressing the ever-changing marketing audience. Enrichment Marketing
brings together the research and insights from a broad range of scientific
disciplines. These include the following:

1. Neuroscience
2. Developmental Psychology
3. Learning Theory
4. Media Psychology
5. Social Psychology
6. Consumer Psychology
7. Information Processing Theory

According to Dr. Reiher, \"The Enrichment Marketing Method deepens the understanding
of the Product/Person interplay to provide important information regarding the
consumers.\" These include:

1. Age and stage of development, the \"Mind Map\" of your specific audience
2. Brain based architecture
3. Developmental dimensions, i.e., physical, social, emotional, cognitive, ethical,
transcendent, needs and wants
4. Gender distinctions
5. Beliefs and values
6. Lifestyle choices

Today, new technological tools require new Enrichment Marketing rules. Technological
advances must be constantly factored into the successful business equations.
\"Currently, economic value is changing in the world of business,\" according to Dr.
Reiher. \"Consumers must be upshifted, given experiences that are more enriching.
These experiences must support, personalize, develop trust and foster connectedness
and encourage positive development and wellness. At E-Smart Choice we understand the
new tools and how the new rules must be applied to enrich today\'s changing
consumer.\"

For more information on Enrichment Marketing and E-Smart Choice, please contact Tony
Wallace, Director of Communications and Marketing at 818-487-8283 or visit the
website at www.esmartchoice.com.





Web Site = http://www.ESmartChoice.com

Contact Details = Tony Wallace||746 St. Katherine Drive||La Canada ,
91011||$$country||||818-487-8283||tony@esmartchoice.com||http://www.ESmartChoice.com